Why Choose Us
Because Every Love Story Deserves the Perfect Ring
Choosing the perfect engagement ring is a significant decision. We're dedicated to making that decision easier for you. By streamlining our manufacturing operations
and eliminating middlemen, fancy offices, and retail storefronts, we're able to offer exceptional quality at a lower price point. This approach allows us to focus on what matters most: creating unique, bespoke rings that reflect your individual style.
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Made in Canada : Made to Last
All of our rings are meticulously crafted from scratch, right here in Toronto, Canada, using a combination of cutting-edge technology and traditional craftsmanship. From initial design to final setting and polishing, all manufacturing is done in-house, allowing us to have complete control over our quality, ensuring that every piece meets our exceptionally high standards.
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Lifetime Manufacturing Warranty
With over 50 years of combined expertise, our in-house manufacturing & design process prioritises long term durability and quality over cost-cutting and savings. This enables us to confidently offer a lifetime warranty against manufacturing defects, ensuring your ring remains beautiful and intact for generations to come.
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Certified Diamonds & Appraisals
Each centre stone is certified by the IGI or the GIA. We source our diamonds from around the world, ensuring they are ethically created and conflict-free. Every ring is accompanied by a comprehensive appraisal report, which provides a detailed record of the ring's specifications, value, and serial numbers if any, serving as documentation for insurance and warranty.
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One Year Aftercare Plan
Our commitment to exceptional customer service extends beyond your purchase with our complimentary aftercare plan. This includes one free resizing and one free polishing and refinishing service, should you desire either or both, within one year after purchase. This provides you with added peace of mind, should you need any adjustments or a new shine.
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Fast & Secure Shipping
We offer fast and free shipping to Canada and the USA, and worldwide shipping to most countries at an additional cost. For international rates, please don't hesitate to inquire and we will be happy to provide you with a quote. Each item is carefully packaged, sent via tracked and insured shipping, and handled with the utmost care to ensure its safe and secure arrival.
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Extensive Customisation Options
We understand that everyone is unique, with their own distinct tastes and preferences. To cater to this, we offer detailed customization options on our website, making it easy to create a ring that reflects your individual style. Additionally, our in-house manufacturing capabilities enable us to customise rings in virtually any way, allowing us to bring your unique ideas and designs to life.
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High Quality 3D Renders & Videos
We strive to provide high-quality, realistic images and videos of our online and custom designs, ensuring an accurate representation of your ring before manufacturing. Our in-house visual arts studio collaborates with our manufacturing team to create beautiful, structurally secure designs, taking pride in every detail to bring your vision to life.
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Silver Prototype and Travel Ring Services
We offer Silver Prototype and Travel Ring options to enhance your engagement ring experience. For an additional fee, you can create a physical silver replica of your ring, allowing you to preview the design and also use it as a travel ring in situations where you may not want to wear your genuine engagement ring.
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Client First Policy
At our core, we're driven by a passion for delivering exceptional value to our customers. We believe that everyone deserves a beautiful, high-quality ring that exceeds their expectations, without compromising on budget. By prioritizing our customers' needs, we focus on crafting rings that bring joy and happiness, rather than just chasing profits.
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Long Term Support
We provide general repair and servicing to restore your jewelry to its original condition, no matter how much time has passed since purchase. If your item is accidentally damaged or loses its natural lustre over time, we can repair and restore it to look brand new for a small fee based on the service needed. Our goal is to make servicing affordable to all.

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